A new campaign is set to launch across Cheshire and Merseyside this autumn to help children and young people better manage their asthma.
‘Too Much Blue - Get a Review’, is a new campaign focused on child asthma - developed by Beyond, the NHS Cheshire and Merseyside children and young people's transformation programme. It will run throughout autumn 2025 and aims to encourage better self-management of asthma through a mix of education, practical tools, and community engagement.
For children and young people (aged 0-19) across Cheshire and Merseyside, there has been almost a 16% increase over the last two years in asthma attendances to A&E and there has been a nearly 2% increase in the number of A&E reattendances due to asthma.
Asthma is also one of the leading causes of emergency hospital admissions in children, with preventable flare-ups accounting for hundreds of A&E visits locally each year.
Children living in the most deprived communities are more than twice as likely to be admitted to hospital for asthma compared to those in the least deprived areas, highlighting a significant health inequality the campaign aims to address.
The campaign will officially launch on 8 September to coincide with ‘Ask About Asthma Week’ and aligns with a key NHS asthma priority to reduce over-reliance on ‘blue inhalers’ (short-acting beta agonists – SABA) and improve asthma care for children and young people. |